Hello!

I’m Lori Potts

Six years ago, I was burnt out, underpaid, overlooked, and working in a toxic culture that made me feel like I had to be someone else just to survive. I did everything “right” — and it still wasn’t working.

Then I got fired at the start of COVID. That moment changed everything.

I stopped trying to fit broken systems and started building something better — for myself, and for the women I now coach.

Whether it’s your career, your relationships, or your sense of self — people-pleasing shows up everywhere. I help women:

  • Stop shrinking and start communicating with real confidence

  • Set boundaries without guilt or fear of losing relationships

  • Break free from burnout and reconnect with who they actually are

  • Advance in their careers without becoming someone they’re not

  • Trust themselves — in the workplace and in life

My coaching is grounded in science: psychology, neuroscience, communication theory, and behavioral research — not generic advice or just on what feels good.

The results

  • 100+ lives and careers transformed

  • 88% of job search clients land interviews within 3 months

  • Clients report lasting confidence, better relationships, promotions, and raises

  • Corporate Trainer for Meta (Facebook)

  • TEDx & keynote speaker coach

You don’t need to become less yourself to be respected and fulfilled. You just need the right tools.

How Do I Know if a Coach is Right for Me?

Trust matters more than credentials. You should feel safe enough to be honest, and challenged enough to grow. A good coach sees the pattern before you do — and names it with compassion, not judgment. If you leave every session with more clarity than you came in with, that’s your answer.

Schedule a Free Clarity Call

Success Stories

“Lori’s coaching transformed my resume, interview strategy, and negotiation skills—helping me secure three job offers.”

– Ariana V., Marketing Director

“Lori helped me move past job trauma, build confidence, and secure a role with a higher title and better pay. I felt fully supported throughout the process.”

– Zeiba Q., Clinical Trials Project Manager

“Lori was an excellent instructor who taught practical communication strategies and showed how phrasing impacts professional presence.”

– Salina D., AI/HPC Systems at Meta